We measure markets and geo-demographic compositions to obtain superior qualitative and quantitative data according to the needs of each client. Our highly skilled team with numerous years of experience in real estate market research offer a unique knowledge with programs to help our clients and their organizations optimize their businesses.
Our service offerings include:
- Feasibility Analysis – we can help determine if a project under design or development is feasible taking in consideration the past, actual and projected future conditions of the market in order to choose the optimal course of action and achieve the best results.
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Highest and Best Use – we have specialized tools, knowledge and methodologies to determine the Highest and Best Use for a property. For Land we make a model taking into consideration the governmental zoning and the past, present and future market conditions while utilizing the most appropriate financial modelling for the proposed use.
For existing buildings we use our specialized methodology and tools to determine if the use or mix of tenants is the optimal strategy according to location, prospective tenants, the consumers and the geo-demographic composition of the market, Our model successfully merges the market and financial conditions to provide recommendations that obtain the highestt results and returns possible for the owners.
- Market Projections – we have an extensive historic data base of the market that allows us to prepare the appropriate modeling. This in turn helps to accurately project market conditions in order us to provide the correct recommendations for clients to take the correct decisions.
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Retailers -- NAI Global Market Analytics offers two unique programs designed to help retailers optimize their store network, regardless of size or location:
Retail Builder™
Through our Retail Builder™ program we develop a store strategy that includes both the brick and mortar and alternative delivery channels to ensure the network remains vibrant and competitive. This comprehensive approach includes:
Market Analysis – We measure the geo-demographic composition of a particular market area and use customer segmentation to quantify the spend potential that exists.
Competitive Analysis – We survey and map all competitors within a store trade area, market and region, including: hours of business, size, and location attributes (free-standing, enclosed mall).
Strategic Planning – We create a rolling three-year store blueprint that encompasses: new store locations, expansions, closures, relocations, renovations, and non-traditional outlets.
Store Standards – We establish multiple standard store templates that include: footprints, layouts, staffing, hours, capital cost and sales expectations.
Retail Compass™
Our Retail Compass™ program examines the complete customer experience from both a brand efficiency and effectiveness perspective. This comprehensive approach includes:
Market Segmentation – By using various demographic and lifestyle variables we divide the population base of a given trade area into a number of unique clusters.
Customer Segmentation – Once the market has been segmented into distinct clusters, we assign individual customers to those groupings.
Look-a-Like – We identify prospective clients who are similar to existing client base in lifestyle, age, income, etc.
Store Performance – We measure the sales success/failure against the market potential.
Channel Integration – We help to blend together a store real estate blueprint with alternative customer channels such as on-line shopping.
Capital Allocation – We help allocate the deployment of capital dollars for the purposes of constructing new store locations, store relocations, store renovations and store expansions.
State-of-the-art software tools are used to support the segmentation and mapping of each store trade area. Customized trade areas or “catchment” zones are built at the lowest level of geography per location identifying and quantifying the market size and potential.
Our Mapping services can help a client:
Visualize exactly where the customers live
Understand who the customers are through their CAMEO profile
Identify which CAMEO types most represent the customers
Highlight where clients can find similar prospects to target through marketing
Identify which areas best match a client’s profile for direct mail and sales campaigns
- Supply, demand and trend reports – we prepare quarterly, per semester and annual reports that include market overviews, trends and conditions of the Office, Industrial, Retail, Residential and Hospitality/Tourism sectors.
- Competition analysis – we provide deep Competitors Analysis for retailers and/or developments to obtain the strengths and weaknesses of their businesses, locations, clients, marketing, services, etc., in order to plan the best strategies.
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Banks and Financial Institutions
Branch Builder™
Though our Branch Builder program we develop a branch strategy that includes both the brick and mortar and alternative delivery channels to ensure the branch network remains vibrant and competitive. This comprehensive approach includes:
Market Analysis – We measure the geo-demographic composition of a particular market area and use customer segmentation to quantify the spend potential that exists.
Competitive Analysis – We survey and map all competitors within a branch trade area, market and region, including: number of sales offices, number of tellers, hours of business, number of ATMs, location attributes (free-standing, enclosed mall).
Strategic Planning – We create a rolling three-year branch blueprint that encompasses: new branch locations, expansions, mergers & acquisitions, closures, relocations, renovations, non-traditional branches and off-site ATMs.
Branch Standards – We establish multiple standard branch templates that include: footprints, layouts, staffing, hours, capital cost and financial expectations.
In-Store – We determine non-traditional alliance partners such as grocery stores and big-box retailers for securing smaller bank branches.
Financial Compass™
Our Financial Compass program examines the complete customer experience from both a brand efficiency and effectiveness perspective. This comprehensive approach includes:
Market Segmentation – By using various demographic and lifestyle variables we divide the population base of a given trade area into a number of unique clusters.
Customer Segmentation – Once the market has been segmented into distinct clusters, we assign individual customers to those groupings.
Look-Alike – We identify prospective clients who are similar in lifestyle, age, income, etc., with the existing client base.
Branch Performance – We measure the financial success/failure against the market potential.
Channel Integration – We help to blend together a branch real estate blueprint with alternative customer channels such as ATM, PC Banking and Telephone Banking.
Capital Allocation – We help allocate the deployment of capital dollars for the purposes of constructing new branch locations, branch relocations, branch renovations and branch expansions.
State-of-the-art software tools are used to support the segmentation and the mapping of each store trade area. Customized trade areas or “catchment” zones are built at the lowest level of geography per location identifying and quantifying the market size and potential.
Our Mapping services can help a client:
Visualize exactly where the client’s customers live
Understand who the customers are through their CAMEO profile
Identify which CAMEO types most represent a client’s customers
Highlight where a client can find similar prospects to target through marketing
Identify which areas best match a client’s profile for direct mail and sales campaigns
